t yet clear, in the dissemination of sports performance demands not too binding, Nike's "sport + spirit of" ideas worth learning. A typical case is the seventh car of the Tour de France King of Armstrong, he is a legend, a lot of people because the Tour de France Armstrong fishes placed more attention. The reason why many people "love" on Armstrong, because he had made over the desperate struggle with cancer. Things often the case dialectical: if Armstrong did not had cancer, he might be able to get more brilliant record; but if he did not had cancer, he would not be like this so rich connotation of "Tour de France hero." In fact, whether it is for athletes or corporate sponsors, the uncertainty of the injury is painful. Sponsorship enterprises, worried because they can not learn the truth of injuries and make the wrong decision, which, Zhang gives a criteria: the number of the next period of time to see the endorsement of Liu Xiang, if an excessive number of endorsements, it is not good sign, indicating that the movement is not good prospects for Liu Xiang, Liu Xiang Tianguanzhongxin and need to earn quick money; if cautious, just as in the past co-sponsor of a number of long-term endorsement, then the long-term is bullish. is a reference case for Wang, he had just returned from the United States came back, Anta, Li Ning, Peak and several other companies have extended an invitation to him, but he later chose the highest bidder, brand Walt minimum visibility. From such a choice can be cheap jordan shoes for men seen in Wang's mind, he knows that he has come to the end of athletic career, you will have a very realistic option. Of course, also need to make a judgment as a prerequisite: Tianguanzhongxin to loneliness, do not increase the number of Liu Xiang has a new sponsor to prove Liu's career and business prospects. responsible for the operation of commercial activities of Liu Xiang, deputy director of the King David Tianguanzhongxin prudent expressed his view: "There is no such signs, businesses can not make a decision so quickly, but anyway, right. Liu Xiang, the future development of commercial value, there was no change in the problem still is in accordance with the principle of 'hierarchical development, total control' to Athletics mainly intermediary supplement. After Liu Xiang's commercial development is the most successful. "
But Zhang has found some clues, he recently received telephone consultation about Liu Xiang more than usual, "Many companies let us help assess the commercial value of Liu Xiang, the analysis of his campaign prospects, and compared with Yao Ming, Liu Xiang's uniqueness lies. The purpose is to see whether the sponsorship opportunity to Liu Xiang. "
After Liu Xiang won the runner-up, Zhang company made a small-scale research, the main reading public would like to know the feelings after the game. Zhang found that, before we resumed worship and love for Liu Xiang, Liu Xiang unanimous proud that Liu Xiang is not easy. Previously, the media environment in more ne Cheap air jordans for sale gative emotions, such as "The Olympics chicken feign injury", "CPPCC members to evade responsibility" and "commercial value has shrunk dramatically," and so on.
again to understand the situation privately foot injury after Liu Xiang, Zhang proposal gives a lot of optimism: Liu Xiang athletic career is far from the end point, but can reach past glory also difficult to say. However, before the 2012 London Olympics, it is a world-class level no problem. endorsement will disclose the amount of movement of the prospects Liu Xiang
How to use Liu Xiang comeback? Many companies are looking for answers. Zhang recommendation given is, step by step, first do a lot of advertising, also temporarily do not let Liu Xiang to participate in too many commercial activities, or if unexpected Liu Xiang in the game, it is easy to come by public anger.
In a sense, maybe get a better runner-up results, both for the outside world to keep re-emergence of Liu Xiang's expectations, it will not give too much pressure. Zhang believes that both the Tianguanzhongxin or sponsor, in communicating with the public, to know how to take advantage of such expectations. Thus, even in 2012, Liu Xiang did not win in any competition, the public will convince himself: he was preparing for this. Because people in the greater hope, greater endurance.
However, because everything is not yet clear, in the dissemination of sports performance demands not too binding, Nike's "sport + spirit of" ideas worth learning. A typical cas 
e is the seventh car of the Tour de France King of Armstrong, he is a legend, a lot of people because the Tour de France Armstrong fishes placed more attention. The reason why many people "love" on Armstrong, because he had made over the desperate struggle with cancer. Things often the case dialectical: if Armstrong did not had cancer, he might be able to get more brilliant record; but if he did not had cancer, he would not be like this so rich connotation of "Tour de France hero."
In fact, whether it is for athletes or corporate sponsors, the uncertainty of the injury is painful. Sponsorship enterprises, worried because they can not learn the truth of injuries and make the wrong decision, which, Zhang gives a criteria: the number of the next period of time to see the endorsement of Liu Xiang, if an excessive number of endorsements, it is not good sign, indicating that the movement is not good prospects for Liu Xiang, Liu Xiang Tianguanzhongxin and need to earn quick money; if cautious, just as in the past co-sponsor of a number of long-term endorsement, then the long-term is bullish.
The case is a reference for Wang, he had just returned from the United States came back, Anta, Li Ning, Peak and several other companies have extended an invitation to him, but he later chose the highest bidder, brand awareness smallest Waters . From such a choice can be seen in Wang's mind, he knows that he has come to the end of athletic career, you will have a very realistic option. Of course, also Retro jordans for sale need to make a judgment as a prerequisite: Tianguanzhongxin to loneliness, do not increase the number of Liu Xiang has a new sponsor to prove Liu's career and business prospects.[Chinese shoes Network - News] Adidas shoe brand in 2010 annual results released yesterday, Greater China achieved sales of one billion euros, an increase of 3 percent, excluding exchange rates, down 2%. Adidas other top five markets worldwide have achieved sales growth. entire adidas Group achieved sales of 12 billion euros, an increase of 15%, exceeding the Adidas management had made full-year sales grew less than 10% of expected. Adidas Group gross margin was 47.8% in 2010, an increase of 2.4 percentage points year on year, gross margin increased Adidas explanation is because of reduced inventory discount deal a class of activities to increase the higher-margin retail business, as well as reduce costs. Magang sporting goods market observers believe that, from the point of view the performance of Greater China, Adidas has come out of the 2009 recession trough in 2009, some dealers Adidas closed hundreds of stores, 2010 the number of retail outlets increased Adidas obvious, in this context, mainly by Adidas store revenue growth has been, it is more difficult. Chen Shixin market participants said that in 2010, Fujian sports brands such as Anta average revenue growth of around 20%, the domestic sports brand "leader" Li Ning (02331.HK) revenue is expected to increase about 15% Adidas Greater China sales, altho Retro jordans for sale ugh bottomed out, but compared with the domestic sports brand, there is still a certain gap. Chen Shixin said, according to Adidas Greater China sales of 1 billion euros to calculate, about 9.1 billion yuan, 8.39 billion yuan, Li Ning in 2009 revenue, such as by 15% growth expected in 2010 reached 9.6 billion yuan, more than Adidas. Compared with Nike, Adidas also have some gaps. The reporter Statistics, December 1, 2009 to November 30, 2010, Nike Greater China revenue was $ 1.864 billion, or about 12 billion yuan, such as row seating, Adidas Greater China revenue came in After Nike, Li Ning, living in third place. Magang think Adidas to achieve a breakthrough in the Chinese market, in addition to enhancing the performance of existing stores, but also should focus on improving the revenue contribution of emerging (32.090, -0.23, -0.71%) categories, such as Female and male fitness supplies. Magang said that the traditional sports category is mature, can enhance the points are few, and the competition is fierce, and fitness supplies is an emerging category, to meet the needs of urban commuters consumption upgrade, profit margins are larger and less competitors .? - ?
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