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Although Nike Sportswear has released a variety of first edition Sock Dart, but on the charming trendsetter lightning is still unable to part. Recently, Teng Yuan Hao in charge of the fragment design Camo again to camouflage style this pair of reshaping the new style, shape design, continuation of the classic, the shoe body is covered with camouflage patterns, and transparent straps respectively by Swoosh and Logo lighting decoration. fragment-nike-sock-dart-camo.jpg (180 KB, download number: 0) download fragment x Nike Sock Dart Camo 2015-4-25 09:15 upload : the "China made" storm in the focus is becoming "cheese" in the eyes of the neighboring countries". A series of recent international news show that India and other countries are taking advantage of the opportunity to seek the international market of China's traditional industries, especially in toys, textiles, clothing and other industries. In this regard, industry analysts have said that the Chinese human resources, industry has been very mature, the international status of the surrounding country in the short term difficult to shake "Chinese manufacturing". India poaching Europe toy maker according to the "Southern Metropolis Daily" reported, it is reported that India recently received a lot of manufacturers with a large production plant in Europe and the United States China manufacturers, India toy industry believes that this is a favorable opportunity". It is understood that the size of India's toy exports in the last four years doubled. The president of the India toy industry association, Mr. Joe Qiao, acknowledged that the current strength of the toy industry in India is "unlikely to outpace China's international market share."". but the India toy industry poaching news does not seem to cause China toy industry recognition. Chen Wenjian, director of the office of Guangzhou Guangdong Audi Toys Industrial Co. Ltd. said, the beginning of this year the implementation of 3C certification has greatly enhanced the domestic enterprises on the threshold of the toy industry, toy production standards are improving. China Toy Association executive vice president and Secretary General Liang Mei said that China's toy industry has been healthy development, foreign brands and consumers of Chinese made toys fully recognized. The recent recalls and excessive media coverage abroad have not shaken foreign brands' confidence in Chinese toys, nor have they said they will consider transferring orders. neighboring countries do not threaten "made in China" not only the toy industry, not only India; in fact, many of China's traditional processing industries in the international market, such as textiles and clothing industry, footwear industry, have become coveted targets of neighboring countries. The experience of a shoe manufacturer in Dongguan has been visible. According to reports, its enterprises at the beginning of the year has ordered a batch of shoe-making machinery, according to the previous speed, one or two months will be able to receive goods, but this year has been waiting for nearly half a year. The reason is that India and Indonesia more orders to factory too busy to attend to all. deputy director of Chinese Association of leather shoe office Wei Yafei said that since last year the EU Chinese to impose anti-dumping duties on leather shoes exports to neighboring Vietnam, Indonesia, Thailand and India have increased significantly. Some large brands of sports shoes, which have long been OEM in China, have begun building large-scale factories in Indonesia and other places. Wei Yafei believes that the neighboring countries to expand output for China shoes enterprises orders may yield)[Adidas] sh cheap foamposites oes net this year engraved "African mountain" of Mutombo's classic Adidas Mutombo boots, the launch of the new black and white color. Shoes with a black nubuck leather fabric to create a shoe body, with black and White African totem decorations, and on the upper and mutumbo No. 55 team logo, black and white minimalist style makes this shoe more tension. 〈br adidas="" mutombo="" classic="" boots〈br="" boots & nbsp; (shoes net small music editor) Vans Korea Korea branch continue to force, launched a series called "Highland" shoes, to help out in autumn and winter. This has been a series of landing in November 3rd South Korea ABC Mart major shopping malls selling?. this pair of shoes from the last century to 90s Vans was launched wave skateboard shoes, 90s is called "Pantou shoes" heavy skateboard shoes prevailed in the two pairs of shoes on Highland you can see this style of shoe body while maintaining the iconic side edges of Vans stripes Sidestripe, but the design is still around the shoe body to cushion heavy protective, and use black and white two kinds of leather production, as a pair of professional skateboard shoes, nature is equipped with a UltraCush HD insole, but use the cold sticky outsole shoes reduce body weight. Vans "Highland" two pairs of shoes were priced at 109000 won, or about 644 yuan, can now buy. China should not be for sale. WeChat scan code, share share to WeChat sweep! Open the page after clicking on "share" button like (55) share to micro-blogWhen defined as JUICE Beijing style gray thorns burst into the spotlight once again among, with fragment design, Vanquish and CLOT tripartite joint, people remember that era when gold trend with RGB "longevity" totem arouse, everybody seems to want to indicate CLOT is brewing a new storm tide, we take this opportunity also to one of the main reason people CLOT's Kevin Poon had a profound exchange. "two sides of the business to make money is a thing that you need to find a balance. Life is like this, you need to find a way to help you move up, you also need to be able to let things calm down and get to know themselves." From his You can hear the calm discourse analysis; "development and Edison CLOT is I go step by step, the result of efforts, because we do not do the work you can buy a sports car." Maybe this time CLOT is standing on the cusp, but What he meant was that you hear better when sincere attitude towards life. Kevin Poon announced an upcoming CLOT x VANS CLOT joint planning and future trends - Hi Kevin, has been a very long time to interact with our readers it! First, let's share our readers about your current state of it! What are busy lately? kiDulty trendsetters readers Hello everyone, long time no see! My most recent work is focused on working JUICE Store and online store expansion in the Chinese mainland market, Hong Kong and I also recently opened a high-level gym, and has been in the business of Elephant Grounds Coffee & amp; Kitchen Resturant. CLOT also will be released after the VANS, Rivieras and other brands of a series of co-branded products, as well as to expand the section in the United States, in addition to the project for a number of clients still do my own PR firm Social / Capital of. - CLOT has passed 10 years, now back to look at the growth of today's situation with the JUICE of CLOT, and when did the idea of ??the establishment of their own will be difference? CLOT pattern and purpose is to share the fun, interesting things, but also a lot of people to support our practice, we rely jordans on sale online on such power is to expand CLOT career. For many people CLOT has developed rapidly, but also very supportive of us go to Chengdu, Hangzhou, where to shop, but the team still needs CLOT slowly take a good next step in the development of each. In fact, to be honest, I worry that people do not how to do things more slowly. CLOT Edison Development is my step by step with the efforts from the results, because we do not do the work you can buy a sports car. (Laughs) - For 10 years after the development of CLOT, how do you have the desired goals and plans? What happens after I I've never set more than 10 years, only three years to think about this stuff do not want to perform. I'm thinking mainly in finding the right people to go with CLOT brand with the completion of a joint special Cock. We also hope to share some of the trends such as music, etc. surrounding lifestyle with our customers. In addition to China's development, we will do some US advance, before the Los Angeles opened a Pop-Up Store, the response is very good. Then we'll find something for the team to carry out these projects in the United States, which I can now tell everyone to plan for the future CLOT couple of years. - now more and more people prefer online shopping, but the Online Store CLOT not been a corresponding popularity in the mainland, after in this regard and what you imagine it? Yes, there are a lot of customers have no way to Beijing, Shanghai, JUICE Store to buy things, and reflect over now CLOT Online Store model is also more complex, in addition to mailing time is relatively long. After we will focus to improve these circumstances, I believe that we will make progress! those who like to discover new things people are most critical trends in the United States is called "Early Adopter" - CLOT has led to a lot of pop elements, then you, as the brand is also the main reason people a very influential opinion leaders, do you think to create such a popular style or trend, what is the most crucial factor is it? In fact, most of the time the fans to see their idol how to interpret one kind of outfit way, then go to follow, to follow more people became mainstream. Such as Hiroshi Fujiwara is especially influential leaders, he can influence his friends, and in this circle of friends in which he is an influential person, layer by layer, it will be a way to push into the mainstream trend. These people like to discover new things are the most critical in the United States we call "Early Adopter". He led a group of people again, slowly pushing things a niche into the mainstream. - for when you JUICE introduction and procurement of foreign brands of standard whether to share with us? Would you appreciate a brand standard, what is? I actually liked to buy things, whether clothes or shoes, to buy things from the point of view, I will always pay attention to the brand and the new trends, these are ordinary people may not be able to see something so fast . Sometimes I'm in Paris, Japan, the United States to see a lot of different creative, the whole team will go CLOT evaluate these brands is good or bad. So how to judge a brand Cock Cock or not, a lot of time to design or Who is who in the manipulation of this brand, their team and the circle is not and we are friends. These are all factors that will be considered, and finally the most important thing is to see yourself like it or not, if you like will try to cooperate with them, act as a bridge to share to Chinese friends. When he was transformed into an all-rounder from the fans, and his idol is what it feels like to work with time and - In your business CLOT Brand, Social / Capital public relations firm, Elephant Grounds Cafe, WOAW! Store after a number of job c jordan retro 14 white/fuchsia blast/black ontent, there is no work slowly found himself more proficient in what? I actually prefer to do something different every day, I'm afraid that people would be more boring, do different projects every day makes me feel very happy, I'll be good to plan the work of the different roles. Also, if I do something creative on the project, such as design or to plan one thing, I'll be good at it. - and what aspects of the job skills is his eagerness to learn or improve? I feel not very good to manage, because CLOT team are becoming even stronger, not good to deal with some interpersonal employees some personal status and between companies, management experience, I have to go Learn. - When you and your favorite singers, such as Kanye West, Pharrell Williams attended events, or planning a Blohk Party together when and how you feel? This experience in your work experience which will play what role? Of course happy it! I think this matter is very "strange", I very much believe that "man can conquer nature", if you want to do then it will do. I grew very fond of Hip-Hop music and street culture, I do not know why they can encounter so many ideas, influential people, this thing is very "strange", but when I recall these things time, but also like to recall a story, but the story is very moving for me. - then there is no in-depth thought about these jobs gave you what role it? In fact, these work pretty big influence on me, he gave me a lot of confidence. If none of these work, I might sleep late every day, doing nothing all day, every day do not know what to live for. But these do not work alone but my life, except for work, you find some meaning in life. Two sides to make money is a thing, just like in business, you need to find a balance. Life is like this, you need to find a way to help you move up, you also need to be able to let things calm down, these things will let you see for yourself usually do not see the other side.7 month we have exposed a pair of green D Rose Adidas 6 Boost, when people think this will be the year of the Christmas" " color matching. But this time the online exposure of this color seems to be more in line with the theme of christmas. Holographic color effect of metal copper shoes match black tongue and the bottom, followed by a bandage and outsole is to green as a foil, decorative red details let the more Christmas themed characteristics. source: SneakersSpy& nbsp; & nbsp; & nbsp; [Chinese shoes Network - News Analysis] about the Nike and Adidas commercial narrative, there are too many two sports giants compete for consumers, market ideas. In this story, although Nike and Adidas or appear in pairs, but Nike has become the protagonist of the story, Adidas and he played an upstage marketing in China supporting the game. Thus, breaking the parity hypothesis, the story better read Nike goals The first 90 minutes game, Oscar foot poke the ball into. World Cup opening match, Brazil vs Croatia 3: 1 end. Beijing on June 13 morning, the whole world saw this Sao Paulo stadium war. I can not see the score was 22: 3. No matter which of 22 players appeared in a broadcast lens, you will see that the iconic "swishing fly hook" (swoosh) - Brazil and Croatia jerseys, shoes are from Nike. Field three-run referees wore Adidas clothes: As an official sponsor of the World Cup, Adidas billboards everywhere in the game, with the game ball and the referee clothes are also provided thereby. similar scene appears in the 18 days prior to the Chinese. May 26, Super carried out before the World Cup final round. The first five minutes after the start of the game, Beijing Guoan Zhang Zhe rare players left foot shot into the first ball. After 35 minutes, Guangzhou Hengda Elkeson right foot sh buy cheap jordans online ot into the second and final night of a ball. The final game in a 1: 1 end. Elkeson Nike signing players, shoes and other services provided by the latter and cooperation. Zhang Zhe rare signed Adidas. As the world's largest sportswear manufacturer Nike determination to enter the Chinese football market has not been affected by this reality countries have repeatedly missed the World Cup. Beginning in 2009, Nike became the Super Sponsor, provided the league with the ball, and to provide equipment for the Super 16 clubs. In addition, Nike also Elkeson effectiveness of Hengda club for more sponsorship. But Nike has not satisfied most fans around the world in this country only serve as a pro. This month, the World Cup is to stimulate this market of great potential of a good time - whether it is football fans excited desire for the product, or the curious spectator sport itself. Although the Chinese non-participating countries, but this did not affect the enthusiasm of the people of the concept of race. According to FIFA data, two days after the World Cup in South Africa, the number of Chinese at home watching the World Cup is the world's most. And at the end of the 2013 second leg Hengda AFC, AFC According to statistics, a total of nearly 120 million Chinese spectators, including through the CCTV watch live audience of 6819 people, a record in addition to the World Cup and Olympic soccer tournament near 10 years of Chinese football live event viewing the most records. "We often say that the court's story, now to begin to tell the story of the field under." Sima Pei Nike vice president of Greater China Marketing (Simon Pestridge), "said the Chinese market is different from that football product consumption those few people who play less. We want more people to participate in football in the past, to create this atmosphere. " In China storytelling Like last winter, "ran to understand" campaign, Nike, the elderly, children, female students, office workers all pull into running a family; now, 19,000 kilometers away from the World Cup, the main battlefield of China, Nike hopes even for those Football is only a little concept of who can also be attracted to the sport in the past. "is not an official sponsor of little impact on us," senior communications director HuangXiangYan Nike Greater China said, "is that we are good at telling stories." In the United States 40 years ago, Nike began to tell the story of running. Now, it wants to tell the story of football in China - with Sima Pei's words,. "With most consumer convincing way to tell our story" Two months ago, sitting in Madrid, Spain, a city with a 380-year-old king palace on the third floor, Nike CEO Mark? Parker claims, "Today, Nike is the brand leader in the field of football." Nike invite 250 correspondents around the world here, in order to see the new Nike football shoes. This is the first Nike to make such a public statement - the whole world knows that Nike is the unofficial World Cup sponsor, but few people think that by the 1970s the company started selling running shoes in Japan would want in football On more than Adidas. Nike Palace will be transformed into a small space on the second floor of a gymnasium bleachers, seats and no seat painted cement bleachers similar color. Headsets for simultaneous interpretation placed on each seat, offered in English, Spanish, Portuguese, Japanese and Chinese. After the lights dimmed to start playing this year for the World Cup made ad "fight on all" (Risk Everything) on ??the screen: a group of children to compete for venues open play, then one by one they become professional players --C Ronaldo, Rooney, inside Mal ...... they play in the world's major important game, finally, they may jordan 3 katrina 2018 being in the World Cup (the film did not mention). Last minute, the boy pushed onto the field C Luo penalty kick, assume responsibility for the key moments. the end of 2013, Nike began the idea of ??the 2014 Brazil World Cup slogan, during which tried other expression, such as "Dare To", but later chose the "Risk Everything". "We have been thinking about how to better carry a message to young people, whether through electronic platforms, or future through retail channels and product, 'Risk Everything' is the perfect word." Global CEO Trevor Nike brand? Edwards said. Edwards, 50, joined Nike in 1992, responsible for regional marketing. Nike employees will use some large word abstract emphasis on "risk on everything," meaning the slogan, such as "inspiring," "realize their dreams" and so on. But the most impressive sentence spoken by Edwards with some European accent: "'Write the future' look ...... conservative, 'fight on all' bolder, that ...... you have to try to enter a ball, no matter how bad. " "Write the Future" was launched in South Africa World Cup Nike slogan. That year, China did not even write in the next World Cup. But "trying to score a goal, no matter how bad," How much of this sentence make this country want to kick and kick the kids a little bit afraid to force (the effect as "Do not worry, try to kick a ball, then bad not bad national team "). Nike China did not mind writing the future in the World Cup, it is also associated with the use of the World Cup on the consumer market this happen. "China and other markets that need compared to." Sima said Pei. Nike opinion, this global promotion, no advertising to some extent, a Chinese player is tailored for the Chinese market. "China's young people have a lot of pressure in their daily lives, and we hope to inspire them in such a way that the instantaneous pressure but also the courage to try." Sima said Pei. Sima Pei was in the Nike US, UK and Australia to work, he even thought that this slogan also meet the current business environment in China, "Chinese market is very intense competition." So, the "risk on everything" depicts the moment how many young people in the business world walk way. The Nielsen Company for 90 from tier cities in China after a year-long follow-up study after the release of "lifestyle and values ??after 90 research report," that the group wants to "unique" and "independence", a strong sense of self ; they understand not only enjoy, but also know how to practice and hard work, and we will continue in this process, "the pursuit of self", the release of personality. "Nike's slogan in China is very appropriate," sports website ESPN Strategic Marketing Director Zou You evaluate "its position is young, young love out of place." Adidas launched the World Cup slogan is "into the imperial or defeated Kou" (all in or nothing). "A team may have a better person, a country may have better players, but must let the players form a team to work as a team to fight, so that it can win. So we slogan is we work together to defeat the imperial or bandits. "On May 19 on the World Cup Adidas marketing media group visit, Vice President of Adidas Greater China Market Meng diffuse this book describes the Adidas World Cup advertising themes. This year's advertising Nike and Adidas World Cup 2006 advertising "Jose +10" somewhat similar. Adidas ad, two children playing in the dirt for his team to pick players when they called David Beckham, Zinedine Zidane and other star names, they all have appeared. However, Nike has put in more joking film components, such as C Luo girlfriend kiss, and suddenly turned Hulk goalkeeper. Even so, the two companies deliver information are not the same. "Jose +10" is still the most common jordans on sale mens interpretation of teamwork, for example, "any one of the great players in football also need assistance 10 companions." Nike willing to believe that the spirit of adventure full of personal characteristics, "the last moment should believe in yourself, the courage to try, to take responsibility." HuangXiangYan said. Nike eyes, and advertising with the launch of the white skull image is a good bridge associated with China consumers. Several Nike executives worried when they hear about this image will not welcome the Chinese market issue, laughed. "We never had to worry about, of course, we are also done research China, it (the skull) are very popular." Edwards said. "We very much hope that resonate with young and China," said this he was sitting in that room Nike national team jersey to show 10 open house, pointing diagonally across the wall posters, black and white ( Risk Everything), the middle of the skull with a hook on the forehead. Sima Pei think this image conveys well the Nike to express the spirit of adventure, "the skull is interesting in itself is a good story." Beyond Adidas In the football world, the Nike itself at risk. "Attack" is the company sponsoring the Brazilian national team since 1996 after the latter learning style. Adidas is one of FIFA's six global partners. According to Associated Press reports, this year the World Cup sponsors contributed $ 1.4 billion to FIFA. Sponsored minimum threshold level of $ 20 million, to become a global partner (first layer sponsor) to contribute at least $ 120 million. Nike World Cup does not belong to any one of three sponsors of this year a total of 20 companies. But in 32, Nike sponsored 10 national team, the number more than ever, ??????? more than one. had to catch up with Adidas, Nike targeted are today the only rival pulled into another costly game: to see who can sponsor as many top teams and players. Nike-sponsored Brazil, Portugal and C Luo; Adidas sponsored the Spanish, German and Messi. Repucom sports marketing research firm released a top ten world's most commercial appeal of football star list shows, six of whom signed Nike, Adidas signed only three. In the May launch of the Adidas World Cup advertising the film, in addition to Macy's, the other three main characters German player Bastian Schweinsteiger, Uruguay players Soares Alves and the Brazilian players are not among the list. 2014 has just crowned "World Footballer of the" C-Lo list ranked first, second Argentine Messi. About 84 percent of global respondents said they knew the names of C Luo, who helped Real Madrid striker Nike sold more than one million shirts in 2013. In addition, although Adidas is an official sponsor of the German team, but a lot of the team's players wearing Nike sneakers - - May Germany's game against Poland, the German team nine starters wearing Nike shoes. consecutive days, Nike, the generator placed outside the old royal palace in Madrid, in the partial destruction of the palace have set the stage. Third floor ceiling hem stood 21 World Cup jersey mannequin dressed planes, display were 10 national team's home and away jerseys, Brazil shows a more. Further away, like a crystal chandelier hanging down from the roof like 157 yellow-green and orange soccer shoes. In 1971, Nike launched the first soccer shoes, but because of this shoe can not adapt to wet weather, and soon disappeared from public view - Thereafter, Nike is more to running shoes, basketball shoes and tennis shoes, known to the public . Until 1994, Nike signed with the Brazilian Football Confederation, was officially entered the football field. Adidas since 1970 is FIFA's sponsors, will continue in that capacity until 2030. For Nike, non-sponsors of identity does air jordan 11 space jam for sale not matter - not to mention the "World Cup" these three words, it's advertising and marketing activities also reminiscent of a major tournament around the world. According to Nielsen's survey, in 2010, a month before the World Cup kick, related discussions focus on the network almost a third of Nike, Adidas twice. In 2008, the "vulgar movie" director Guy? Ritchie directed a Nike ad. This micro-film titled "trained under a brilliant," the story of a young athlete how to become Arsenal player's story from the Netherlands regional league players. Ad did not appear positive face of the young athlete, you see only C Ronaldo and Manchester United's Wayne? Wayne Rooney bolted through, or large burst foul language. The young players training to spit, constantly replace his girlfriend, but he played better and better, and gradually won recognition, and finally he represented the Dutch team into the "arena", to participate in "the world's biggest tournament." Nike and Adidas have sponsored for the players and the team, but Nike's dependence on the real world smaller. Adidas is more like a shoemaker, Nike "is not so much a sports apparel company, as it is a marketing company," sports consulting firm key way general manager Zhang Qing said. Nike opinion, the present results more telling than rely on fortune. According to the data provided in the 2013 fiscal year, Nike's sales in the football category of $ 2 billion (in 1994 the figure was 40 million US dollars), more than Adidas. Adidas claimed that "not convenient" for publication provide similar data, the company's CEO Herbert? Heiner (Herbert Hainer) publicly expressed most often is that "in 2014 we expect to achieve sales of 2 billion worldwide euros (about 2.7 billion US dollars). " In Western Europe the main battlefield of Adidas, Nike and German veteran of the gap is gradually narrowing. According to the survey results of the market research firm Euromonitor International (Euromonitor) published, in 2012, Nike's share of the Western European market was 12.4%, accounted for 13.2 percent of Adidas. The company reported a total sales in Western Europe the first half of fiscal year 2014 rose 11 percent, Nike, Adidas in the third quarter fell 6%. In a non-World Cup participating countries China, according to Euromonitor International survey, 2013 Nike market share of 12.1%, continues to lead the Adidas (11.2%). China is Nike, after the United States and Western Europe's third-largest market, Adidas sales area ranked fifth. Nike World Cup is neither the main battlefield, nor is China's main battlefield, but for Nike, China must compete for the main battlefield. grab young to enter the football field just 20 years, Nike hopes to "attack" the character is passed to the Chinese young people. Here, it's the World Cup marketing slogan can point to places outside of football. Despite that support four minutes long ad plays on Youku has more than 1 million, more than 72 million on YouTube, but Nike think the real contest is more important than video preheating. "There is a real possibility if the game, 'fight on all' concept landing in China is higher." HuangXiangYan said. HuangXiangYan work ten years at Nike, in her view, the key is to arouse the enthusiasm of young people in China. "Chinese children more conservative, even if pressure is not everyone can rally. We want to create a situation so that they are willing to fight for their chance." Nike will be placed in the context of the excitation attack 27 meters long, 14 meters wide venue, this is not a regular football game to the site area (105 meters long, 68 meters wide) 1/18. Promote competition system in China to four pairs of four main, there are five-on-five. Nike does not care field Cheap jordans online air jordan 11 blackout for sale is artificial turf or concrete, "even in the supermarkets are," Sima said Pei. Nike attention when setting this game two points, one with what rules of the game to pass "fight on everything", and second, how to get rid of the football field will restrict competition experience to pass out. This is called "fight who wins" the competition rules, a team of the first ball, the other team a penalty the next person, the decision is a victory which team into the second ball. "Even if I only have three people, you four individuals, I still might win. Is not to let the children give up, this game will make children more aggressive manner." HuangXiangYan said. Sima Pei opinion, such a rule makes contestants have a "120 percent of the offensive desire." Most of the time the interview Nike, mostly first word no matter what the problem is, I heard that innovation, "fight who wins," in their view too. Taking into account similar small-scale tournament competition system has been popular in Europe, Nike made like a "micro-innovation" - Internet applications and user experience similar to identify young heart that point. Although the overall Nike this World Cup campaign is divided into three progressive stages, but "fight who wins," creativity and "risk on everything" is simultaneously started. "Core message is to take risks, this concept finally decomposed into two phrases." Edwards said, "'spell wins' as a game very long existed, and we put it refined into a concept, people will be more interested. "This is similar to product packaging. Even a team game, so the competition system is to encourage individuals to take risks. "Nike is a typical American brands, more emphasis on individual heroism." Zhang commented. Sima Pei expression is very direct, "We've been changing the methods on the market, and now we hope to allow consumers to participate in football from a personal level." In early 2012, IWOM CIC research and consulting firm released data report entitled "What young Chinese consumers prefer", in the "value of life" column, noted Chinese youth want a "dream & amp ; desire, courage, lifestyle. " The role of the media are "lifestyle guidelines to encourage personalized, individual property." Later that year, McKinsey released a report, China's young consumers are more emotional. Report mentions that "by 2020, China's annual income of over 106,000 yuan of the number of mainstream consumer base will reach 400 million ...... These new consumers are more self-indulgent, the importance of personal enjoyment, and have brand loyalty." similar to "fight who wins" competition and past activities are running Nike tried to cultivate brand loyalty measures. 2008 Olympics to let the Chinese sports industry broke out after the major sports brands have suffered stock winter, six years later still not complete remission. "Just last year, for the entire sports brand market, are very difficult year." HuangXiangYan 2014, he said in an interview. Nike and dealers are still in process inventory problems together. For all types of running activities such as why you want to organize, "Sanlitun night run," and so on, by the end of 2013, Nike aspects of interpretation is "now the breadth of China's sports industry has reached a certain size, we need to do now is depth or a category said a campaign, Chinese consumers to understand how much? " Adidas hopes to catch the crowd during the World Cup fans. Meng said the book Man Adidas fans passion for the game will be extended to marketing. "We will hold the consumer market ...... interactive activities in key cities, we will organize a number of bars to watch the World Cup, the fans provide a further support their favorite team place." He wrote in an e-mail back in. Like N Retro jordans for sale ike, which is also a video released after the landing of activity, but is another path "ground gas", and for other people. Beijing, Shanghai, Guangzhou has launched the "fight who wins," opinion leaders leagues, until next month after the World Cup, the game will be open to the general football fans. "Fight wins," the rules of the game allows children who do not know to play football, to some extent also took the opportunity to send a message Nike - hope young people can re-recognize the brand. Social Marketing "We wanted to be able to make a start social functions appear together inside this game." HuangXiangYan said. From June 1 start, including C Ronaldo, Neymar, Rooney, Ibrahimovic, etc., Nike signed a succession of stars through their own Twitter account released about 15 seconds in length animated video, the star himself is the protagonist. June 10, which is called "the ultimate showdown" a complete animated movie this year as Nike World Cup marketing, advertising trilogy finale public. Nike felt "did not buy a lot of the media to put this film" means that the company on social media and consumers have a better understanding of the interaction. Nike in the past set off a large part of the running tide reason is that it creates an App Nike + running community, runners can be shared between mileage, mood, runners can also rank each other. Running has become a social way, and thus became one of many Chinese young people's lifestyles. Nike has said that recent market activity the company invested in social media significantly increased costs. Although the proportion compared to television and print media is not large, but the company put the focus of media strategy obviously shift. Now, when asked about the World Cup again how much social media marketing investment accounted for when HuangXiangYan said: "The proportion of money invested does not fully reflect the company's strategy; this time we chose the athletes personal social accounts on publishing platform . " During the World Cup, based on the animated video, Nike will give some of the young men involved in the production of special interactive video. Nike's logic is this: When you receive Neymar or C Lo to your personal video, he called out your real name or social account name, you will not want to share out ? Nike have a guiding principle is "one to one", "how to make one of the objects surprised and pleased, that we want to spend more effort to do." HuangXiangYan said. Nike seems, the World Cup four years ago, marketing, media transmission; now they can take advantage of a more personal way to interact with the media and communication with consumers. The second is social media (46%). American Pew Internet & amp; American Life Project study of network behavior is noted, the "Net Generation," said Generation Y prefer other recreational and social activities on the network; in contrast, X generation (33-44 years old) Preference information, online shopping and other acts. According to iResearch data estimates, this year there will be nearly 530 million Chinese people are concerned about Brazil's World Cup through the network channels. Nike after social "innovation" second mention of the word love. Mark? Parker said Nike have contact with the 200 million people on social media. "We have always insisted on a two-way dialogue, both for consumers and from consumers to receive feedback." But four years ago, like in China market to do social marketing is much more difficult than today. Although Facebook and Twitter were founded in 2004 and 2006, but Chinese consumers are more frequently used Weibo until August 2009 was opened. Weibo user interaction and the rise of mass marketing are the thing after the World Cup in South cheap air jordans Africa. "Consumers around the world over the past four years, tremendous changes have taken place, but there is not a shift in place of China is so big, especially for social media keen." Sima Pei surprised at the enthusiasm of the young Chinese social tools. Time interaction with the brand under younger generation online social spending more and more time means fewer lines. Nike released its own video to create a social atmosphere of football, small football experience much so that some young people away from Rio's football atmosphere, and if by social sharing, the spread of the atmosphere, the sense that young people create their own a greater atmosphere. This is Nike's first World Cup to do marketing in China hope to achieve the purpose of market - consumers actively participate in brand awareness. Man Meng book also stressed that this is adidas since since the last World Cup, the biggest World Cup campaign efforts in China. "Our investment in social media a huge amount of money, including QQ and micro-channel platform; we also attach great importance to the print media, because it is still very important, especially in its products ...... We will continue to leverage this outdoor billboards ...... secondary marketing activity can be said to be invested heavily, and we invest in all aspects of the budget are expanding. "He did not point out specific social media marketing, more mentioned the fans for the match comments and forwarding. Adidas Greater China have long established a special team responsible for social marketing; but in this World Cup began long ago, Adidas to include media people, social media practitioners and opinion leaders in the world of sport, including less 50 issued a "Adidas soccer questionnaire." A source close to Adidas sports marketing department staff said, these questionnaires showed public Adidas impression is not satisfactory. Questionnaire contains information such as "expect Adidas football microblogging how to use 'tone' Post microblogging" "expect Adidas football microblogging provide what content / service", including "Adidas football Weibo and other brands (options Nike) Weibo compared to how influential "...... This can be seen as Adidas identify target groups in the process. If you just know that "football enthusiasts" Such a somewhat vague groups, how a more personal social media services? The questionnaire was distributed seems a bit late. After all, the questionnaire has not yet been tallied, but social media projects for Adidas, during the World Cup and consumer interactive activities have been carried out in succession. Nike appears to be some way out, whether it is running, basketball, soccer or any other category, the company will say that the target population is young people. "Our target group has not changed in the past few years, has been young (late teen)." Sima said Pei. Who is the World Cup winner the impact of social media on sports products actually sold in the end how is still inconclusive. But Nike does not look very worried about this. As in the past "running as a way of life" implants the minds of consumers, like Nike care about is that the "risk on everything" is for those Chinese kids do not play some perception. "Whether I'm playing, or doing other things, will be subject to 'fight on all' inspiration. If so, sales will naturally come." HuangXiangYan said. The marketing around the World Cup, Nike seems to be a balance: In the past five years, Nike has been providing equipment for the Chinese most professional soccer player; now, they feel the need to create a football is not football people atmosphere, but be able to find those "off" and into the "field" a good time. Nike, consumers were divided into three categories, 1% of consumers in the sports elite, almost every exercise every day, but also have certain skills; 9% are common sports enthusiasts, have the skills, regular exercise; 90% is seldom exercise, is also in the eyes of potential consumer groups Nike. Regardless of which category of marketing activities, all in order to stimulate 99% of population (with the desire to participate in sports, of course, there is the desire to future purchases), World Cup marketing is running, "he ran to understand" and cross-category of "out of it" yes, earlier, of basketball, "give me the ball" and "Basketball never put out" all ...... these events because Nike to let consumers and brand relevance. "Today's consumers have much choice, want to win they will allow them to produce true feelings, let them feel and brand-related," Mark? Parker said, "This is what we want to continue strengthening." May 19, Nike pasture land in Beijing released the latest soccer shoes. In the northeast outskirts of Beijing this arts district, Sima Pei to more than 100 Chinese media about the former orange-red Mercurial Superfly-- half a month, the same pair of shoes from the C Lo in the transformation of the palace of King T stage to show . Parker's eyes, which is involved in the World Cup Nike in another way. "We hope that through their own way to participate in the World Cup, instead of through the information we pass, is through the creation of our products." How much C Luo also convey additional information Nike. The height of 185 cm Portuguese day in less than 10 meters long T stage back and forth symbolically Britain a few balls. Most people are impressed by his hair: hair spray effect is very perfect. Coupled with impeccable hair crimson jersey, C Lo is not so much an athlete, rather more like a star. Nike also really trying to acquire any professional football life of the color. "We are in the sales and social media will use a similar approach," Sima Pei said, "especially the Chinese market football products, will be more breath of life." fashion and sports are all sports brand in China face a choice. 2013, the proportion of sales Adidas "sports performance" in China and "Sport & Style" two products was 80% and 20%, but the company has been represented in the fashion direction to explore. For Nike, whether it is a marathon or major events like the World Cup, it will emphasize his "movement" property, but never forget the bright lines of those products in a little mention fashion elements and design sense. Nike has always been reluctant to disclose the Chinese football market category of business sales, the company said growth in the past few years may not be so fast to imagine the outside world. It does not matter. The purchase is the ultimate behavior, similar to the game "into the imperial bandits or defeated." But for Chinese youth, "into the imperial or defeated bandits" is not important, "fight on everything," enough. Brazil, Germany, Portugal, Spain, Argentina are favorites to win the World Cup, of which there are two sponsored by Nike, three sponsored by Adidas. Regardless of the final is not sponsored by Adidas team won, the company's earnings during the World Cup will not be too bad. Hainer said before the game, during the World Cup, Adidas sold football World Cup will exceed the number of shirts sold roughly the same. Nike do not even care about. King Palace on the third floor cabin inside, an old wooden showcase in place of Brazilian Ronaldo photos. He helped the team win the match against Brazil at the 2002 World Cup finals in Germany. Beneath stood in this game he wore Nike Mercurial soccer shoes and an autographed Nike soccer shabby. It looks like he is relying on the ball to win the game. But in fact, the 2002 World Cup match ball Adidas "flying fireball." If after 12 years you can pretend that he had brought to the game, now there is no reason to pay up for the World Cup. Corcovado Jesus more like a plan at the summit in Rio de Janeiro is not adventure to Nike and Adidas, did not appear in the game in China is. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: shoe & nbsp; clothing and shoes information.) & Nbsp;Sports players Puma Suede Classic shoes Nissan line appearance 2012-08-20 16:56:28 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [source: Chinese shoes network] Print & nbsp; Close Chinese shoes Network August 20 hearing, it seems that Nissan line is always full of people feel the style, the Nissan version of the Puma Suede Classic series would really cause quite popular. Montenegro sheepskin as the main material, black and red color combination, to Japanese factories inserted more Japanese-style head with rounded edges, fine shoe design, style filling. Of course, in the interior roomy also were substantially streamlined, which is to give the wearer a more classic shoes texture. The new series will be available in Japan in early September. Puma (Puma) Brand Profile: Puma (Puma) is the world's leading sports brand. Puma (Puma) shoes and clothing is extremely welcome by young people around global hip-hop graffiti culture. Meanwhile Puma (Puma) and Adidas (Adidas) is 1970 and 1980 on behalf of the hip-hop culture. Puma (Puma) have appeal and influence of the first line in the world. Puma (Puma) accompanied Billy into the number one world championship finals foot, accompanied by Baker, tennis players rule the roost in the Wimbledon grass. Cooperation with top athletes and continue to pursue the latest technology to produce the best sports equipment. 1948, the Puma (Puma) by the founder Rudolf & middot; Dassler (Rudolf Dassler) was established in Herzogenaurach, Germany (Herzogenaurach). 1986 Puma (Puma) was added in Munich and Frankfurt stock exchanges. Today Puma (Puma) has 3,200 employees, exports more than 80 countries, the company's assets in 2003 reached 1.2 billion euros. For decades Puma (Puma) have been among the key players in the sports world in recent years, combined with a more successful pop / movement, emerged as one of the young favorite brands. Related newsAlthough it is in winter, but the vitality of spring is like us, so the Nike company launched the first spring jogging shoes series.The launch of the the innovative use of "dynamic support system" ashock support LunarElite technology, in the realization of ultra light at the same time, also do not lose cushioning and stability. The cushioning system can deliver ultra soft cushioning and ultra light response triggered at any moment, let you in ordinary daily life, to experience the exquisite professional experience. And equipped with a power supporting technology, can let you adjust the running posture, so that almost all the runners can feel comfortable and comfortable flying time. 270774-20100106110005.jpg (21.98 KB, download number: 0) download attachments saved to the album 2010-1-18 upload 17:14 270774-20100106110011.jpg (19.97 KB, download number: 0) download attachments saved to the album 2010-1-18 17:14 upload As 270774-20100106110030.jpg (21.63 KB, download number: 0) download attachments saved to the album 2010-1-18 17:14 upload 270774-20100106110038.jpg (20.75 KB, download number: 0) download attachments saved to the album 2010-1-18 17:14 upload 0.jpg (47.84 KB, download number: 0) download attachments saved to the album 2013-3-19 20:31 upload in camouflage popular under represent the general trend, the custom El Cappy brand launched a new "multi elements Nike Air Force 1 High camouflage", use the shoes brown and olive green color, both tiger camouflage feeling, with desert feeling, also feel the leopard. At the same time the red leather shoes, tongue, laces and Swoosh wrapping bring dazzling at the same time, but also to bring a lot of this sense of jubilation. In white under take the black rubber outsole provides strong practical performance. 1.jpg (21.77 KB, download number: 0) download attachments saved to the album 2013-3-19 20:31 upload 2.jpg (28.46 KB, download number: 0) download attachments saved to the album 2013-3-19 20:31 upload 3.jpg (32.21 KB, download number: 0) download attachments saved to the album 2013-3-19 20:31 upload 4.jpg (32.03 KB, download number: 0) download attachments saved to the album 2013-3-19 20:31 upload 5.jpg (27.69 KB, download number: 0) download attachments saved to the album 2013-3-19 upload 20:31 6.jpg (21.02 KB, download number: 0) download attachments saved to the album 2013-3-19 20:31 upload 7.jpg (27.47 KB, download number: 0) download attachments saved to the album 2013-3-19 20:31 upload 8.jpg (37.57 KB, download number: 0) e& Nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand News] This week, the US District Court ruled that the prosecution official conclusion about Oakley Northern Ireland golf star Rory McIlroy case with sponsors Nike, Oakley and Nike in direct Dialogue defeated. It also means that McIlroy who left with the former brokerage firm Horizon sport a case still pending. According to "Golf Weekly" reporter Alex - Miceli said the California district court ruled in December 18, 2013, to support billions of dollars with Nike McIlroy huge contract is valid. December 10 last year, when McIlroy Auckland charged with Nike signed a new contract in violation of their existing contracts with the Northern Ireland star. Oakley has insisted that he was right of first refusal when the former world number one heavy contract, while Nike's practices violated this right. But Oakley and McIlroy in late November were settled out of court, but Nike still has four pending lawsuits, in particular: (1) Contract international interference; (2) violation of California unfair competition laws; (3) breach of implied contract of good faith and fair dealing; (4) the right to claim for compensation. Results of the latest news is Oakley lost. Judge James - Serna said it would dismiss all four charges, after the court verdict, Nike relevant staff in an interview, said: "We are pleased the court's decision, because we are in contact and negotiations with conducting professional manner, "according to the findings of the Court show that Nike first contact McIlroy was in 2012, when the September 12 Nike representatives and agents Oliver McIlroy - Hunter on contracts issue a telephone conversation. 13 days, and another on behalf of Nike and wheat Conor - Ritchie, brokers Hunt were deep step that contact from January 2013 for a five-year collaboration began topics discussed , which represents McIlroy also agreed in principle to this solicitation. September 28 and 29, the two sides meet in Chicago and completed the negotiations, this time on behalf of McIlroy's first proposed option Oakley refused excellent company, and joined Nike. McIlroy now with only a single brokerage firm and former sports horizon case, according to the lawsuit scheduled hearing time was in October 2014, as the wheat will not get on the witness stand when it really needs to be looked at. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: shoes famous network & nbsp; global fashion brand network.)


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